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About Jim

An independent marketing and opinion research resource for online, mail, telephone and in-person surveys. Holds a Ph.D. in communications theory and research from the University of Pennsylvania and held an adjunct faculty position at the Wharton School for seven years teaching marketing and advertising research. A.B. College of the Holy Cross, Worcester, Mass. Three years with the survey research division of Booz Allen Hamilton followed by three years as research director at a leading Mid-Atlantic advertising agency. Former member AAPOR. Elected member of Sigma XI – The Scientific Research Honor Society. Completed over 1,000 client assignments, including focus groups in 36 of the 40 largest Nielsen DMAs plus Canada, UK, France, Germany, China and Japan. Jim has been an elected volunteer member of the Board of Directors of the consolidated Better Business Bureau of Metro Washington, DC, Metro Philadelphia and Eastern Pa. for more than 20 years.

Research Toolkit

Momentive™ SM Premier is a fully-featured award-winning online survey platform. Interface with consumer and B2B panels; full range of question formats and logics; 18-column annotated cross-tabulations with statistics (The Survey System); export questionnaire to Word or PDF; export tables to Excel or SPSS; PowerPoint charts; responsive design for those respondents using hand-held devices. Zoom and/or Sony Digital recorders for in-person or remote interviewing. Transcription of mp3/4 files combines AI with manual editing validation.

Hello world!

July 31, 2017 by jason103

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jpmurphy@jpmurphy.com

610 408 8800

Accurate data-based solutions

Hello world!