J.P. Murphy & Company – Marketing & Opinion Research

About Jim

An independent marketing and opinion research resource for online, mail, telephone and in-person surveys. Holds a Ph.D. in communications theory and research from the University of Pennsylvania and held an adjunct faculty position at the Wharton School for seven years teaching marketing and advertising research. A.B. College of the Holy Cross, Worcester, Mass. Three years with the survey research division of Booz Allen Hamilton followed by three years as research director at a leading Mid-Atlantic advertising agency. Former member AAPOR. Elected member of Sigma XI – The Scientific Research Honor Society. Completed over 1,000 client assignments, including focus groups in 36 of the 40 largest Nielsen DMAs plus Canada, UK, France, Germany, China and Japan. Jim has been an elected volunteer member of the Board of Directors of the consolidated Better Business Bureau of Metro Washington, DC, Metro Philadelphia and Eastern Pa. for more than 20 years.

Research Toolkit

Momentive™ SM Premier is a fully-featured award-winning online survey platform. Interface with consumer and B2B panels; full range of question formats and logics; 18-column annotated cross-tabulations with statistics (The Survey System); export questionnaire to Word or PDF; export tables to Excel or SPSS; PowerPoint charts; responsive design for those respondents using hand-held devices. Zoom and/or Sony Digital recorders for in-person or remote interviewing. Transcription of mp3/4 files combines AI with manual editing validation.

20 Illustrative Recent Projects

Brand awareness surveys for a leading home services company in the U.S. & Canada
Awareness, logo and ad slogan effectiveness of ten N. American service providers
Replication of a satisfaction survey with an online program for professionals
Focus Group guides for a study among disabled association members
Global executives on the role of Transformation Offices and CTOs
Exploratory IDIs among Fortune 500 corporate Compensation Directors
Revenue tracking for sales of specialized fire protection equipment
Upscale subscribers to an Internet news and entertainment outlet
Small business owners and health plan decision makers in a NE state
IDIs and follow-up survey on ‘power skills’ in career development
Comparative test of commercials for a residential services provider
Small company executives on group health plan needs and selection
Club members on strategies for a proposed golf course rebuild
Canadian homeowners on post-disaster property restoration services
U.S. fire investigators on a federally funded online learning platform
Thought leadership success in the project management community
Proposed name change for a boutique financial institution
Employee engagement assessment in a large U.S. organization
Pandemic impact on project management in six developed nations
Reactions to advertising concepts among target-market consumers

Clients
PNC Financial, Wells Fargo, Citibank and Vanguard Group. In consumer products, Campbell’s Soup, Kimberly-Clark, Herr Foods, Giorgio Foods and Kiwi Brands; in retailing, Albertsons (Acme Markets), Wakefern Food Corp (ShopRite) and Sheetz, Inc.; in insurance, Cigna, Prudential, Colonial Penn and Old Republic; in resorts, The Greenbrier; in communications, Time Warner Cable, Verizon, Comcast, QVC and Sprint; in healthcare, Penn State Health – Hershey Medical Center, Crozer Health, Penn Medicine and Thomas Jefferson University; in state government, NJ Dept. of Law & Public Safety, New York and Pennsylvania DMVs; and the Council of Better Business Bureaus and Project Management Institute (PMI).
Questionnaire Design
Combined score for multiple recent surveys independently measured by an industry-leading panel operator gauging respondent questionnaire experience was 91 (“5 Stars”) vs. all-company average of 75, showing that our questionnaires are intelligible, not tedious and have a high completion rate. (Score courtesy of Dynata / Survey Sampling International)

Selected Clients Served Multiple Years