Selected Recent Projects
- Replicated a biennial customer satisfaction survey for a super-regional commercial lines insurance company by combining conventional performance and VOC metrics. (2018)
- In-depth telephone IDIs among Fortune 1000 C-level executives on disruptive technologies using automated recruiting and transcription to support white papers by the sponsor. In association with a partner firm. (2018)
- Assessed interest in increased street lights and related lighting issues among property owners in an upscale Florida gated community. (2018)
- Measured multiple levels of brand and advertising awareness for a property restoration services contractor in Midwest, Southeast and Mid-Atlantic markets. (2018)
- Online interviews among non-renewing former customers of a home warranty contract provider exploring reasons for cancellation. (2018)
- Assisted a global provider of on-site transportation equipment and service with design and training for a multi-market in-depth VOC personal interview study. (2018)
- Assist a regional workers’ compensation insurance carrier with item wording, administration and validity / reliability of a generic diagnostic employee safety perceptions survey program (2017)
- Focus groups and survey for a SE state DOT and its principal contractor on marketing strategy for congestive toll express lanes on a high-traffic interstate used by commuters (2017)
- N=1,000 survey of brand and advertising awareness for residential services franchise contractor in 50+ N American markets to quantify the relationship between local market ad spend and its impact vs. marketplace performance (2017)
- N=400+ online survey among residents of an upscale S Florida gated community with focus on POA priorities and its coordination with an onsite private country club (2017)
- Monadic test of four PSA executions among younger male drivers for the Attorney General’s office of a Mid-Atlantic state and its communications agency (2017)
- Assisted a Fortune 100 telecommunications leader with questionnaire design and statistical interpretation of a customer survey on pricing options for a product line accessory (2017)
- Online motorist survey comparing three automobile service chains in a major SE market (2017)
- Best practices national survey among N=240 public entity risk managers, sponsored by their professional association and a leading TPA and risk management company (2017)
- Field test of recruitment email copy for personal interviews with Fortune 1000 C-suite executives (2016)
- Customer satisfaction survey for a top-50 Midwestern commercial lines insurance company with blue chip clients (2016)
- Eight 2-hour focus groups with consumers and small business decision-makers on group and individual health plans in a major Mid-Atlantic market (2016)
- 500+ interviews testing a TV campaign for a homeowner service against three competitors, measuring attribute communication, liking and before/after exposure purchase intent (2016)
- Market test of names for a satellite primary + specialist healthcare facility in an under-served lower-income community (2016)
- Fortune 500 C-level executive IDIs with automated recruiting, MP3 recording and transcription (with a partner consultant) (2016)
“It is with words as with sunbeams — the more they are condensed, the deeper they burn.”
Robert Southey
Thanks, Phil Wagner
772-219-7671
Experience
Association members
B2C & B2B customer satisfaction
Branding / repositioning
On-site events & trade shows
Healthcare client service delivery
New product concept evaluation
Organization strategy
Post-secondary education market
Resort guest satisfaction
TV commercial testing
Post Office Box 1716
Port Salerno, Florida 34992
