Selected Recent Projects
- Reactions to consumer advertising slogans + illustrated concepts for ads used by providers of a multi-faceted residential property service. Anticipated workmanship quality, believability of claims, slogan impact and likelihood of purchase consideration. Controlled presentation among 1,000+ target market homeowners with detailed comparative statistical analysis. (2019)
- Revenue + industry trends for members of an association of providers of highly specialized fire prevention equipment and systems. Annual revenue estimates and trends; factors influencing short-term demand expectations; satisfaction with services provided by the association. (2019)
- User satisfaction with a federally funded online training program for arson investigation. 1,000+ self-administered interviews: program satisfaction, suggested improvements and additions; plans to attend an annual convention, and involvement with related associations and their credentialing programs. (2019)
- Fortune Global 1000 C-level executives and PMO Directors on applications of Artificial Intelligence. 30-45-minute telephone interviews on definitions of AI, current and expected future applications, and resources required for successful implementation. Conducted in English on four continents. Digital audio recording, automated transcription + final editing and summarization. (2019; with a partner consultancy)
- Two-year replication of a survey among members of an upscale Florida gated community with focus on vehicle-related policies, POA board performance, and strategic planning issues in a community with older (1970-80s) housing. (2019)
- Design of a conjoint measurement survey to assess the relative value of certification exam preparation feature bundles and related certification procedures among global mid- and upper-level managers in a technical field. (2019; with a partner consultancy)
- N=1,000 online survey of homeowners in nine major Canadian provinces on awareness and perceptions of ten residential construction contractors and their advertising, fielded in both English and French. (2018)
- 40+ individual depth interviews (IDIs) among Fortune 1000 C-level executives, hiring and training directors and Project Management Office directors on a proposed career development scheme for professional project managers, with digital audio recording and AI-aided interview transcription. (2018; with a partner consultancy).
- N=300 online national survey among a random sample of buyers of a $3,000+ luxury household furnishing on product selection, satisfaction, market share and product improvements sought. (2018)
- N=500+ online interviews among Project Management Office directors in 56 developed and developing countries on the impact of disruptive technologies on PMO practices, including increased responsibilities for organization strategy development and implementation, and implications for the future direction of the largest global association of project managers. (2018; with a partner consultancy).
- One-year updating of awareness and customer satisfaction metrics for a 20-unit automotive services chain in the Carolinas. (2018)
- N=150+ online surveys among homeowners in separate Southeastern and Mid-Atlantic markets on residential services contractor awareness, reputation, and advertising slogan recall and impact. (2018)
- Replicated a biennial customer satisfaction survey for a super-regional commercial lines insurance company by combining conventional performance and VOC metrics. (2018)
- In-depth telephone IDIs among Fortune 1000 C-level executives on disruptive technologies using automated recruiting and transcription to support white papers by the sponsor. In association with a partner firm. (2018)
- Assessed interest in increased street lights and related lighting issues among property owners in an upscale Florida gated community. (2018)
- Measured multiple levels of brand and advertising awareness for a property restoration services contractor in Midwest, Southeast and Mid-Atlantic markets. (2018)
- Online interviews among non-renewing former customers of a home warranty contract provider exploring reasons for cancellation. (2018)
- Assisted a global provider of on-site transportation equipment and service with design and training for a multi-market in-depth VOC personal interview study. (2018)
- Assist a regional workers’ compensation insurance carrier with item wording, administration and validity / reliability of a generic diagnostic employee safety perceptions survey program (2017)
- Focus groups and survey for a SE state DOT and its principal contractor on marketing strategy for congestive toll express lanes on a high-traffic interstate used by commuters (2017)
- N=1,000 survey of brand and advertising awareness for residential services franchise contractor in 50+ N American markets to quantify the relationship between local market ad spend and its impact vs. marketplace performance (2017)
- N=400+ online survey among residents of an upscale S Florida gated community with focus on POA priorities and its coordination with an onsite private country club (2017)
- Monadic test of four PSA executions among younger male drivers for the Attorney General’s office of a Mid-Atlantic state and its communications agency (2017)
- Assisted a Fortune 100 telecommunications leader with questionnaire design and statistical interpretation of a customer survey on pricing options for a product line accessory (2017)
- Online motorist survey comparing three automobile service chains in a major SE market (2017)
- Best practices national survey among N=240 public entity risk managers, sponsored by their professional association and a leading TPA and risk management company (2017)
- Field test of recruitment email copy for personal interviews with Fortune 1000 C-suite executives (2016)
- Customer satisfaction survey for a top-50 Midwestern commercial lines insurance company with blue chip clients (2016)
- Eight 2-hour focus groups with consumers and small business decision-makers on group and individual health plans in a major Mid-Atlantic market (2016)
- 500+ interviews testing a TV campaign for a homeowner service against three competitors, measuring attribute communication, liking and before/after exposure purchase intent (2016)
- Market test of names for a satellite primary + specialist healthcare facility in an under-served lower-income community (2016)
- Fortune 500 C-level executive IDIs with automated recruiting, MP3 recording and transcription (with a partner consultant) (2016)
“It is with words as with sunbeams — the more they are condensed, the deeper they burn.”
Robert Southey
Thanks, Phil Wagner
610-408-8800
Experience
Association members
B2C & B2B customer satisfaction
Branding / repositioning
On-site events & trade shows
Healthcare client service delivery
New product concept evaluation
Organization strategy
Post-secondary education market
Resort guest satisfaction
TV commercial testing
